10 Highly Effective Strategies To Promote A Product
You’ve got your Shopify store up and running. Now what? Once you launch your online store, it’s time to drive traffic and close sales. Whether you’re just starting out or been in business for a while, it’s always good to dive into online marketing to grow your business.
This handy guide teaches you 10 of the best ways to promote your products online. Learning how to effectively promote on the following platforms can be one of the most lucrative growths for your business.
Note: Do not attempt to tackle all the following channels at once. Choose the one that you believe would work best for you and your business and dive deep. You don’t want to stretch yourself too thin. Learn to master and profit from one before moving to another.
Search engine optimization is crucial. Especially if you want to gain organic traffic from search engines such as Google, Yahoo, and Bing. Organic search traffic to your site is incredibly powerful because A) its free and B) the traffic is highly targeted and relevant because it’s coming from potential customers in your niche who are actively searching for something related to your brand. You can make sure your site is search engine friendly by being mindful of SEO when creating content for your online store.
For example: page/product/blog meta titles, meta descriptions, on-page content, alt image tags, relevant keywords, long-tail keyword phrases. Remember to make your content user-friendly and readable by humans instead of just keyword-stuffing to boost your CTR (click-through rate) so that people who see your webpages on search engines will actually want to click your link. Catch their attention!
2. Social Media
Ah, this is where your audience lives. Quite literally, considering most people spend a significant chunk of their time on these channels. Leverage this by funneling a stream of outstanding content, exciting products, and value to an audience of people who are interested in your niche. Be patience, consistent, and focus on growing your follower base early on and one day it will pay off in the form of constant traffic and repeat sales on your website.
Facebook, Instagram, Snapchat, Pinterest, Twitter, Reddit. These are some of the most powerful social media networks on the planet with billions of users combined, daily! Choose one or two platforms you feel fits best for your brand and get to work. Now do not make the same mistake I see thousands of businesses make, do not simply spam your products in every post. Use a more jab, jab, hook method where you first warm your audience with creative content that brings value such as a blog post, image, or story before asking for the sale. You will see much higher conversion this way.
Having a blog gives you the ability to communicate with newcomers to your company as well as further engaging with your pre-existing customers and fans. Tell your brand’s story and what inspires the ideas behind it, showcase your best products in great detail, and provide value like how-to guides and curations for example.
Be consistent and publish a new piece of content at least once a week. Over time, you will develop a much stronger relationship with your visitors and establish yourself as an authority in your niche. Blogging is also one of the best SEO tactics that search engines love. Having a well-produced blog will increase your overall rank for your site on Google and all other search engine networks.
4. Google Adwords
Let me just start by saying I love Google Adwords. Think about marketing on most other media platforms for a second. You’re kinda catching people off guard. Most of us are going on social media to see what’s up with our friends, we’re not actively shopping for anything at the moment. And yes, while they are a great way to introduce people to your company and get someone into the bottom of your funnel, Google Adwords brings cost-per-click traffic to your site from hyper-targeted and relevant people who are already in the act of looking for a product or service related to yours.
That’s powerful stuff because those visitors are the most likely to convert. All you need to do is set in place the factors that are necessary to close the deal. So when they search for their product of choice, they are greeted with your listing that’s a clear and concise call to action with an enticing offer to get their attention. Now when they click through to your site, you’ve ensured all systems are a go. A well designed website, nice logo, user-friendly navigation, simplicity, clear product photography, colors, some graphics. Now that you have the visuals in place, polish up your product title, description, and call to action button. If everything matches up on the front end and you’ve got the product they want to buy, they will buy.
Use the Google Keyword Planner to research keywords you want to target in your campaign. Make sure every keyword is as related to your landing page as possible. Include these keywords in your actual ad copy to increase the relevancy/quality score of your ad and pay close attention to writing a catchy title and description to hook people in. You should also look into Google Adwords Remarketing to let you run campaigns to a unique audience of people who have already been to your site and consumed some content. They’re more familiar with your brand the second, third, or fourth time around and a lot likely to buy right there on the spot. You can set that up before running any campaigns by copy/pasting a snippet of code from Google Adwords onto your website and creating a custom audience on Adwords. Which is all very easy with Shopify. Then once your ads take off and you’re bringing in traffic, keep building up your remarketing list for future campaigns.
5. Facebook Ads
The almighty Facebook, everybody and their mother is there! But above all else, Facebook has one of the most interesting advertising available to us all. And it’s so unique and powerful because it lets us target very specific (or broad, if you choose) groups of people via custom audiences. When creating a custom audience, you have the ability to target based on so many variables such as age, location, language. But more importantly, you get to target people based on their specific interests. These are there “passions’ that we’re going after. You’re able to target single interests like for example: people who are interested in dogs. You can also target multi-interests such as people who are interested in dogs OR dog toys, which is used to expand or broaden your audience. That’s what you do when your audience number is too low.
On the other hand, what you can also do is target down by example: people who like dogs AND dog toys. Someone who is interested in two (or more) topics within the same niche, is probable more passionate about it and may be more likely to buy. Create a custom audience that is super targeted towards your niche by selecting interests of people who are your potential customers. Let’s say you sell graphic superhero t-shirts for men. You can target men, ages 25-34, who live (anywhere you choose), who are interested in Marvel AND Ript (another apparel company that sells graphic t-shirts).
Now you create an ad and have it seen by the people who fit the exact bracket you created. And you can really geek out and play around with this thing to come up with some pretty crazy combinations. Check out Facebook Insight Tools to also gain more information about these audiences. By the way, all these paid advertising channels let you start with as little as $5 a day. Therefore, the risk/reward can be quite low if you choose to take is slow at first.
6. Instagram Influencers
Don’t sleep on Instagram. The instagram daily user base, is massive! If I’m not mistaken and I could be wrong, but there are more daily users on Instagram than Facebook. This is especially true with the younger crowd around ages 18+35. Instagram from our experience also has much higher user engagement with content they see. Let me break this strategy down for you, here’s what you do. Find an account related to your niche that has 100K followers or more. That’s 100,000 people following that Instagram profile. Next, you need to create a compelling offer leading to a product that is perfect for the audience who is engaging with that profile. Basically what do you think the people who follow this page would like? People want to buy stuff. Show them something they actually want and they will buy it. Simple!
To reach this audience of 100,000+ super targeted people related to your niche you need to contact the page owner/admin via private message. This is a direct message they get right on their Instagram app. Some Instagram users also leave their e-mail/kik/whatsapp info in their bio. You write to them and simply state your name, business, acknowledge their page and give a compliment, then offer to sponsor a “shout-out” post in which they post your product, company, or any piece of content to their thousands or even millions of fans.
This here my friends, is my favorite way to get INSTANT traffic and sales to damn near any online store. If you can find 3-5 pages that deliver great results and be able to work with them on a long-term agreement, you can make nearly passive income for a long time to come from frequent traffic spikes to your store. And if you’re hanging out with us, you’ve got your Facebook Pixel installed so you can then later create and launch Facebook Ads or Instagram Ads to those people who have previously visited your store with later remarketing campaigns.
7. Email Marketing
Ah, the granddaddy of marketing. Still very much alive and healthy today, trust that! It’s important to have this back-end system in place. Imagine using a simple email marketing campaign via a pop-up and widget box on your site that collects peoples emails for the exchange of a newsletter or exclusive offer which could be in the form of a coupon code or piece of content. So you’ve captured someones email, great! Now follow up. After initially welcoming your new subscriber to your mailing list and delivering the content or offer you promised, it’s time to put them through a proper sales funnel. This does not include asking them to pull out their wallet every time you email them.
Provide content, teach them something, be interesting and fun, be unique and make your company stand out from the crowd with appeal and by dropping good quality content. When you feel the time is right, that’s when you broadcast your product offer to your entire subscriber list, which by now let’s assume you’ve built up to a substantial amount. So whose receiving this email? Someone who has already visited your site and has familiarized themselves with your company. They’ve even taken their first action by subscribing and trading you their email just to claim your offer. That shows incredible interest in your business. On top of that, you’ve already warmed them up and dropped so much value via content that they now TRUST you. And trust is key to closing the sale.
Before anyone is even thinking about taking out their credit card to buy they need to trust you and the company you represent. Now don’t you think an audience like that wouldn’t be more valuable to you and more receptive of your offer compared to a total stranger from a cold lead traffic method? This is where the money is made, in the back end you guys! Imagine what you can do if you had an email list of 100,000 subscribers who are interested in your brand and you could market-blast to them for FREE daily, weekly, monthly, etc. My point is, there needs to be a subscriber box on your website no matter what. And once it’s set-up it’s going to run on it’s own and start to collect emails of your website visitors.
8. Affiliate Programs
For most people, when we hear “affiliate programs” we automatically think of promoting another company’s product in exchange for a commission. Affiliate marketing has driven billions in revenue to companies around the world. What if you could turn this around and be the one in charge of the affiliate program and sign up people who are willing to promote YOUR product to their reach. Now you have a group of promoters who cost you zero dollars until they bring you a sale. There are a few Shopify apps that let you achieve this, having never tried one myself I can’t recommend a specific one but you can Google it. Easiest way to find affiliate marketers, go to where they hang out online and contact the ones who are already promoting affiliate products. Then introduce yourself, your company, products, and the special affiliate program with incentives.
Now give them the tools they need to succeed such as their affiliate link, banners to put on the web, copywriting and content they can share with their audience, and whatever you could come up with that both educates them more about your company and products. Also share marketing strategies and try to teach them how they can become better marketers. And let them go out and do what they do best. You can even luck out and say, get one person. Who is a super ninja salesman and that person can potentially drive thousands or millions of dollars of sales directly for your company. And you’re not even paying upfront. It’s beneficial and quite lucrative for them too because every time you close the sale they see a nice commission from it. It’s passive income for them. There is potential if you can recruit the right team of affiliates can 10X your business in a very short time.
9. Press Releases
While you gotta have something BIG (usually) to make the news on CNN or FOX, have you thought about doing blogger outreach to relative blogs in your niche who already have the traffic and audience you’re looking for to promote your product and brand? Most, if not all bloggers have a contact page where you can write them a proposal similar to the Instagram Influencer one I mentioned before where you introduce your company and products to the blogger who then will create a unique article rich with informational content and ending in a sales pitch or invite to click a link and go to your store.
The link that you earn from this by the way is called a backlink. A backlink is when a website posts a link pointing to your site. And it’s interesting becomes with that, comes a major search engine ranking boost because Google, Yahoo, Bing, etc have officially stated that by having more (relevant, of course) backlinks is a direct ranking factor. One that has a lot of impact and gives you results you can’t miss. These backlinks should generate a steady stream of traffic for months or years to come. And the authors of these blogs are literally searching for content just like yours that they can curate on their blog. And if you provide quality content that will resonate with their audience. Most bloggers are happy to collaborate.
You know how they say a picture tells a thousand words? If so, what type of impact you think a video could make? There are 3 essential ways you can distribute content online. Text, photo, and video. Video happens to be the most powerful medium because we as people are very visual. We process more information in our brains and are naturally more trusting in what we can actually see. So long as the message relates to us and clicks. YouTube is the biggest online video service and you have the ability to host your own channel that has potential to reach millions of people.
Making a YouTube channel for your brand is one of the best ways to acquire new customers and make people feel like they can connect with your company on a deeper level than what can be delivered via text and image limitations. You can do how-to’s, product reviews, demos, unboxing, news and entertainment, comedy, etc. The sky is the limit. The key here is to be super creative and figure out an angle you can approach this at that is both doable and makes sense for your business.
- Scale! Once you master that one platform that brings you the best results, go all in. Do not diversify your marketing too think, too early. Rather, allocate your advertising budget into what’s actually working and profiting. Then scale by pumping as much content and value as possible into that pipeline.
That concludes the How To Promote A Product guide. I hope you enjoyed it and that it brought value to your business. Comment down below to let me know what you think and remember to share. Thanks!
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